Stanley Lifestyles and Shivalik Group launch hybrid store Stanley Boutique and Sofas & More in Surat

Surat (Gujarat) [India], June 10: Stanley Lifestyles, India’s premier luxury furniture and home décor brand, in partnership with Shivalik Group, has launched a new hybrid store in Surat, Stanley Boutique and Sofas & More – under one roof. The store offers a comprehensive furniture shopping destination for Surat’s discerning homeowners.

Located at G1-G2, Stalwart Insignia, Beside Shantiniketan, Vesu Road, the distinctive hybrid store format caters to both the value-premium and super-premium segments, showcasing Stanley’s renowned craftsmanship across a wide range of categories, including luxury sofas, recliners, beds, dining sets, mattresses, and curated home accessories. The store aims to provide an immersive experience with a strong focus on quality, aesthetics, and personalisation.

Speaking on the launch, Mr. Sunil Suresh, Founder and Managing Director of Stanley Lifestyles, said, “We are delighted to expand our presence in Gujarat with this landmark store in Surat, a city known for its entrepreneurial spirit and growing appetite for luxury living. Our hybrid concept of Stanley Boutique and Sofas & More ensures that customers can access thoughtfully designed, customised furniture that complements modern Indian lifestyles. Together with Shivalik Group, we look forward to setting new standards in furniture retail.”

Mr. Taral Shah, Managing Director of Shivalik Group, said, “Surat is a city that appreciates innovation, aesthetics, and elevated living. Our partnership with Stanley Lifestyles for this hybrid store reflects our shared commitment to bringing world-class furniture and interior solutions to this vibrant city. This new store combines Stanley’s timeless elegance with Shivalik’s vision to deliver the very best in lifestyle solutions, and also strengthens Stanley Lifestyles’ presence in Gujarat.”

Harshvardhan Bharatkumar Shah, Partner of Stalwart Insignia, exuded confidence that the launch of the new hybrid store will ensure direct access and availability of premium luxury furniture and furniture solutions for the aspirational homeowners in Surat.

About Stanley:

Founded in 1999, Stanley is India’s first homegrown luxury furniture brand, renowned for its impeccable craftsmanship and bespoke offerings. Operating through three distinct formats—Stanley Level Next, Stanley Boutique and Sofas & More—the brand’s vertically integrated manufacturing facilities in Bangalore are powered by over 1,500 skilled artisans.

Since its inception, Stanley Lifestyles has pioneered the luxury furniture segment in India, offering products that seamlessly blend traditional craftsmanship with innovative design. With a robust presence of over 72 stores across 25+ cities, Stanley is widely recognised as a trailblazer in luxury home solutions. This new launch further reinforces the brand’s leadership and its unwavering commitment to meeting the evolving aspirations of modern homeowners.

Stanley’s dedication to quality, customisation, and design innovation has cemented its position as a leader in the luxury furniture industry. While competing with global giants, Stanley remains steadfast in staying true to its Indian roots.

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