AI Advancement To Force Indian IT Firms To Change? 'Hour-Based Billing' On Its Way Out

In an exclusive interview to NDTV Profit, Whole-time Director of Fractal Analytics, Srikanth Velamakanni, says IT firms must move toward output- and outcome-based pricing, and even subscription models.

Feb 5, 2026 - 14:30
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AI Advancement To Force Indian IT Firms To Change? 'Hour-Based Billing' On Its Way Out
In an exclusive interview to NDTV Profit, Whole-time Director of Fractal Analytics, Srikanth Velamakanni, says IT firms must move toward output- and outcome-based pricing, and even subscription models.

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