Apple Plays It Safe On AI Despite Wall Street Pressure

The pressure was on Apple not to disappoint at its annual Worldwide Developers Conference (WWDC) a year after the iPhone juggernaut made a promise it failed to keep -- to improve its Siri voice assistant with generative AI.

Jun 10, 2025 - 16:30
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Apple Plays It Safe On AI Despite Wall Street Pressure
The pressure was on Apple not to disappoint at its annual Worldwide Developers Conference (WWDC) a year after the iPhone juggernaut made a promise it failed to keep -- to improve its Siri voice assistant with generative AI.

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