IPL 2026 Opening Weekend Sets Record With 515 Million Reach Across All Platforms
A key feature of this season has been differentiated viewing experiences, including a connected TV Hindi feed featuring former players such as Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag, and Irfan Pathan.
A key feature of this season has been differentiated viewing experiences, including a connected TV Hindi feed featuring former players such as Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag, and Irfan Pathan.
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