Tips Music '100-Year' Profit Plan: The Purest Play on India's Rs 10,000 Crore Music Boom

India streams more music than almost anywhere else — yet monetisation remains thin. As subscriptions rise and platforms flex pricing power, a catalogue-heavy music company is positioning for a long runway of profits. Heres how the strategy works.

Jan 31, 2026 - 20:30
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Tips Music '100-Year' Profit Plan: The Purest Play on India's Rs 10,000 Crore Music Boom
India streams more music than almost anywhere else — yet monetisation remains thin. As subscriptions rise and platforms flex pricing power, a catalogue-heavy music company is positioning for a long runway of profits. Heres how the strategy works.

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