Why Gen Z Is Drinking Less Alcohol And What This Generational Shift Means

Over the past decade, overall alcohol consumption per person has flattened or declined in many parts of the world. Younger age groups are drinking less frequently and less often than previous generations at the same age.

Jan 27, 2026 - 03:00
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Why Gen Z Is Drinking Less Alcohol And What This Generational Shift Means
Over the past decade, overall alcohol consumption per person has flattened or declined in many parts of the world. Younger age groups are drinking less frequently and less often than previous generations at the same age.

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