From Kawaii to Matcha: How Japanese Culture Is Shaping Gen Z and Millennial Lifestyles in India

Japanese culture—from the uplifting charm of kawaii aesthetics to the growing love for matcha—is reshaping how Gen Z and millennials in India express their identity, values, and lifestyle.

Apr 21, 2025 - 21:00
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From Kawaii to Matcha: How Japanese Culture Is Shaping Gen Z and Millennial Lifestyles in India
Japanese culture—from the uplifting charm of kawaii aesthetics to the growing love for matcha—is reshaping how Gen Z and millennials in India express their identity, values, and lifestyle.

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